Of course, if your ideal audience is into hardcore training, this could be a great strategic move. Your logo might tell them that you're not a good fit for them. But, there are lots of people who just want to stay in shape. It's great for people who are looking for hardcore training. Let's say you're a fitness trainer, and you chose the logo below to represent your business.
Source: 99designs Make sure your fitness logo doesn't drive away parts of your audience Then, note how it brings us nicely to our next point. Notice how, in a second, you know this fitness business can help you just by looking at their logo. What's that number-one thing your audience wants? Point it out, and people will remember you as that gym or that fitness instructor or that nutritionist who can help them get it.
Source: GLDesigns If you want to be compelling, point out something your audience wants Plus, you have the advantage that most free logo makers have these elements in their gallery so you won't have to customize your design too much. When this is the case, it's better to stick to something classic that anyone can recognize as a fitness business. Sometimes we spend too much time brainstorming and browsing through thousands of logo ideas just to find that "perfect one."Īnd, too often, the result is a complicated design that few will remember.
When you have too many ideas, just stick to the basics, even if it's cliché Fitness logo design ideas for your inspiration Now, let's dive into our pool of fitness logo ideas and see what you can learn from each one of them. These are three critical aspects you should take into account when creating a logo. Just make sure your logo doesn't look like it's stuck in the '90s. Of course, you don't have to update your logo every time a new design trend comes along. What's your first impression? Other than nostalgia, probably not a good one, right? Imagine someone hands you a business card with a logo that looks like this: When you try to convey too much in a single logo, it comes overly complex and difficult to recognize and replicate. This doesn't mean you have to overcrowd your logo with all kinds of elements in order for people to get your message. Or, maybe just your unique selling proposition. Maybe the origins or the philosophy of your brand. This is why you have to be careful about the first impression your visual identity makes.įor instance, a dark, sober color isn't something you might want for a fitness logo if you're also helping people keep a balanced, fresh and healthy diet.
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